When Batter+Chocolate approached us, they weren’t just looking to sell more baked goods—they were ready to expand their homestyle bakery into a national brand. What began as a local favourite in California needed to evolve into an e-commerce powerhouse that could ship sweetness across the country without losing the charm of a neighborhood treat.

They needed more than a website. They needed a storefront that felt like a warm hug.

The Challenge

Batter+Chocolate had all the right ingredients: delicious products, loyal local customers, and a brand identity rooted in comfort and quality. But their original site wasn’t built to scale. With growing demand outside California, the team needed:

✦ A full e-commerce overhaul
✦ Subscription and bundle capabilities
✦ Custom features to simplify nationwide shipping
✦ A cohesive brand look that stayed true to their homespun roots

Our Approach

Visual Identity & Brand Expression

We started by defining the visual tone—modern nostalgia. Every design choice was meant to preserve the warmth and authenticity of a family bakery while elevating it for a national audience. Soft textures, handwritten elements, and a cozy color palette helped set the stage for a brand that felt both premium and personal.

E-Commerce Website Design

Next came functionality. Built on Shopify, the site was customized to include:

✦ Subscription options for recurring customers (perfect for gifting or sweet-tooth routines)
✦ Bundling tools for curated boxes or seasonal promotions
✦ Shipping logic and zone rates for efficient, cost-effective delivery across the U.S.
✦ Mobile-first design, ensuring a smooth experience across all devices

We also integrated key third-party tools for fulfillment, customer service, and product upsells—all wrapped in a streamlined, branded UX.

Conversion-Focused Strategy

From homepage to checkout, every section of the site was optimized for sales:

✦Easy-to-navigate collections (e.g. Cookies, Bundles)
✦ Sticky “Add to Cart” and “Subscribe & Save” CTAs
✦ Custom landing pages for gift guides, holiday promotions, and more

We also developed email capture points and integrated them with the client’s CRM to support future marketing efforts.

The Results

Within weeks of launch, Batter+Chocolate saw:

✦ A sharp increase in out-of-state orders
✦ Organic growth in email subscribers and repeat customers
✦ Positive customer feedback on the ease of ordering and visual experience

Even more importantly, the brand now has the tools to grow intentionally—with seasonal bundles, new product drops, and promotional campaigns supported by a platform that works as hard as they do.

From Local Love to Nationwide Cravings

This project was more than a website. It was a strategic reintroduction of Batter+Chocolate to a wider audience—one that blends small-batch charm with big-brand potential.

Because when you bake with heart, the whole country should get a taste.gins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

CASE STUDY: BATTER + CHOCOLATE